Velvety soft and incredibly absorbent, our towels are made using the finest long-staple cotton.
Shop NowWe strive to have a positive impact, not only on people, but also on the planet. It’s not just our business strategy, it’s our moral obligation.
The way we see it, sustainability begins with responsible sourcing.
From making sure our raw materials create less environmental impact, through to selecting suppliers aligned with our core values.
Our production facility in India is a Fairtrade company meaning you are supporting a livable minimum wage for our production operatives.
On top of the livable minimum wage our Fairtrade employees enjoy additional tangible benefits such as medical insurance, free transport & maternity pay.
Last year, we bought over half a million pounds of GOTS & OEKO-TEX certified cotton, helping our farmers to make a sustainable living. We use only the purest, long staple cotton in our sheets. Sustainably grown and designed to last.
While our duvets and pillows contain 100% recycled fluffy fill. We are cruelty-free and use zero animal by-products.
98.78% of the water used in our partners production facility in India is recycled and reused.
Our mills use a combination of solar and wind power only. Free of carbon emissions and reducing our carbon footprint.
While our duvets and pillows contain certified 100% recycled microfiber fill - this means no live plucking. We are cruelty-free and use zero animal by-products.
We only use low impact dyes which are OEKO-TEX and GOTS certified. This also purifies our product waste which prevents pollution of our soil, groundwater and air.